With the clock counting down to Thursday, 22 January, excitement is building for the Sephonono media and stakeholder gathering at Botswana Craft. Running from 3:00 PM to 4:30 PM, this intimate afternoon event will bring together key media voices, industry partners, and supporters of Botswana’s creative sector for the first formal public introduction of the album’s rollout.
Preparations this week have intensified, with every detail being shaped to reflect the artistic integrity and emotional depth of Sephonono.
Creating the Perfect Setting at Botswana Craft
Botswana Craft has been intentionally selected for its warm atmosphere and cultural resonance. Its aesthetic aligns seamlessly with the album’s character—African, contemporary, textured, and soulful.
This week, the events team is finalizing:
- A layout that supports smooth flow throughout the 90‑minute gathering.
- Acoustic refinements to ensure a rich and clear listening session.
- Tasteful branding touches that echo the album’s visual identity without overwhelming the venue’s natural charm.
A Carefully Curated Guest List
The gathering is purposefully designed to be small, meaningful, and high quality.
Invitations have gone out to:
- Newsrooms across radio, TV, print, digital outlets, and arts bloggers.
- Stakeholders from cultural and creative industries.
- Partners and supporters who’ve contributed to the album’s journey.
This week, organisers are consolidating RSVPs, coordinating VIP arrivals, and ensuring that every attendee receives pre-event material that frames the album and its context.
Designing the Audio-Visual Journey
The listening session will be the heart of the afternoon.
Preparations include:
- A track sequence designed to introduce the album with emotional coherence.
- A short visual reel offering insight into the creative journey behind Sephonono.
- Technical run-throughs to guarantee an immersive and faultless audio experience.
The intention is to allow the room to not just hear, but feel the music.
Enhanced Media Packs & Updated EPK
To support efficient newsroom coverage, a refreshed set of media materials is being prepared, including:
- Updated visuals and photographs.
- A one‑page backgrounder for journalists.
- QR codes linking directly to the album’s streaming pages.
- A concise overview of Sephonono’s public rollout plan.
A dedicated media desk at the entrance will ensure smooth check-in and distribution of packs.
Guest Experience: Flow, Catering & Timing
With the event scheduled for mid‑afternoon, the catering will be light, elegant, and in harmony with the creative tone of the gathering.
Key elements include:
- Bite-sized, refined snacks.
- A range of non‑alcoholic refreshments.
- A brief, well‑placed toast with my favourite bubbly—simple, celebratory, and aligned with the album’s tone.
Flow is being choreographed carefully so that the 3:00–4:30 PM window remains focused and impactful.
Artist Preparation & Narrative Shaping
Behind the scenes, Nnunu is preparing her remarks—short, heartfelt, and true to her artistic identity. Styling and wardrobe selections will subtly connect with the album’s visual theme.
Selective pre-event interviews are being arranged to build gentle anticipation across key media platforms.
Last‑Week Logistics & Technical Checks
The final days leading to the event include:
- A full technical rehearsal at Botswana Craft.
- Confirmation with suppliers, sound engineers, and venue managers.
- Printing and final preparation of signage and guest materials.
- Ensuring parking, reception, and general movement are seamless for all attendees.
Every element is being handled with precision to reflect the professionalism that defines the Sephonono project.
Nnunu Ramogotsi: Africa's Jewel 